Minority-Female-Owned Drink Company Spicegrove Makes Big Splash on the East Coast
The year-old company’s handcrafted flagship drink Spicegrove Roselle is on trend for its exotic, spicy flavor and healthy-lifestyle appeal. An unsweetened version of the delicious hibiscus beverage debuts this fall.
Maplewood, NJ, September 17th, 2019. In a remarkably short time Spicegrove Roselle has built a thirsty cult following in New York’s hippest neighborhoods and festivals, and captured key shelf space at dialed-in, craft-focused retailers.
“I’m truly honored and humbled by the amazing response to my labor of love,” says Audrey Powell, who founded Spicegrove in 2018. “The first time people taste Spicegrove Roselle the usual response is ‘My God! I’ve never tasted anything like this, this is so good!’ and they become fans for life.”
The secret to Roselle’s revolutionary flavor is deeply rooted in Ms. Powell’s Jamaican heritage. She spent her formative years on her family’s farm, christened Spicegrove, surrounded by beautiful organic produce and spices that found their way into her community’s cuisine and celebrations. Spicegrove Roselle is her take on her mother’s spicy sorrel drink she loved growing up, with an extraordinary flavor like nothing else.
It’s a sassy, hand-made, all-natural hibiscus tea perfectly balanced with fresh ginger, lime peel, allspice, cinnamon and sweetened with raw organic cane sugar. With no preservatives, artificial flavors or coloring, Roselle boasts some exciting health benefits thanks to its freshly brewed hibiscus flowers. It’s loaded with vitamins such as calcium, niacin and riboflavin and also high in fiber, potassium and antioxidants. Based on overwhelming customer demand and requests, Ms. Powell will be launching an unsweetened version in the fall of 2019.
Fan favorite ways to drink Roselle include: over ice, with sparkling water, and as a spicy addition to craft cocktails made with rum, vodka, tequila, champagne, gin, and other spirits. With a flavor as full as it is unique, the possibilities are endless and savvy bartenders are starting to capitalize on this fact for their clever libations.
Flush with success in the NY market, Ms. Powell’s calendar is quickly filling up with appointments with retailers across the East Coast and she is actively seeking distribution partners in other markets.
“I want people around the country to relish in the liquid treasure that has been so dear to me for so long,” says Powell. “I want to share this special drink with them and bring a little bit of spice and happiness into their lives.”
For Commercial, Media Inquiries and Interviews:
Audrey Powell – CEO & Founder
Order it now
Get a case of Spicegrove Roselle delivered by the case. Online prices start at $5 per bottle + shipping/handling.
We use the best ingredients and are proud of the craft that goes into making Roselle.
We bring out the natural flavors of dried hibiscus roselle petals and then add a special mixture of raw ginger, allspice, cinnamon, lime peel and raw cane sugar to get that powerful, spicy flavor we’re known for.
There are no preservatives or artificial flavors.
Where to find us
GREENE GRAPE PROVISIONS
767 Fulton Street, Brooklyn NY
187 Atlantic Ave, Brooklyn NY
WHOLESOME GOURMET MARKET
534 Flatbush Avenue, Brooklyn NY
33 Nassau Ave, Brooklyn NY
Little Mo Wine & Spirits
1125 Nostrand Ave, Brooklyn NY
Fulton Stall Market
91 South Street, New York NY
Foodtown Prospect heights
632 Vanderbilt ave, brooklyn ny
GLADY’S CARIBBEAN RESTAURANT
788 FRANKLIN AVE, BROOKLYN
JERK ISLAND JAMAICAN RESTAURANT
1739 45TH STREET, WEST PALM BEACH, FL
BALL SQUARE FINE WINES
716 broadway, somerville, ma 02144
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